|
The
Perfect Classified Ad
Ever notice a classified ad that appears over and over, week after
week? It is somebody's Perfect Classified Ad. It may not be a
literary thing of beauty, or even an ad that is very
appealing--but for some reason it gets sales for its owner.
Getting your Perfect Classified Ad will come easier if you follow
a simple plan.
Write your ad in complete sentences. Then cut out non-essential
words to make your ad the required length. Start sentences with
action words. Use short phrases.
While you are at it, write several versions of your classified ad.
I usually try to knock out six at a time.
Next, test your ads. Run them all on free ad sites, in ezines,
newspapers, or magazines. Be sure to include a code in your
response info so you will know which ad produced the inquiry or
sale.
Once you find an ad that works well, leave it alone. Resist the
temptation to tweak an ad that is already successful.
Don't worry if you or your associates become bored with the ad.
Your audience is not as close to the ad and is only assured by its
repetition. |
