• Rajesh’s background has always been to do with things creative: he was a DJ and Lighting & Sound Designer, as well as involved with theatre (both as cast and crew) starting from his University days.

• His first formal job was as a teacher, conducting courses for children between the ages of 10-16 on Lateral/Right Brain Thinking and Creative Problem-Solving Techniques in various schools in India.

• In 1992, he joined Advertising, and was a Copywriter with Contract Advertising, part of the J. Walter Thompson network, and one of the top 3 creative agencies in India.

• Rajesh came to Indonesia in 1995, working with Richard N Hamdan, then rated the hottest creative agency in indonesia.

• He later moved to Perwanal DMB&B, where he strengthened his strategic skills on clients such as P&G and Mead Johnson Indonesia.

• In 2001, he moved to BBDO Komunika, where, under his creative leadership, the agency won Best Of Print two years in a row, as well as Best Of Radio at the local Citra Pariwara Awards.

• While with BBDO, Rajesh’s work on Starburst from Effem Confectionaries was responsible for the product being sold out within two weeks of launch of the commercial, as well as record sales to date.

• As Creative Director of DDB Advis, Rajesh oversees all the work that comes out of the agency. and has been an integral part of a team that has won 4 out of 5 pitches in less than 6 months.

• His Public Service work for Yayasan Jurnal Permpuan has also resulted in DDB Advis being one of only 3 agencies in Indonesia to win Finalist Awards at Asia-Pacific’s premier creative show - the AdFest Awards at Pattaya, Thailand.

• Rajesh is a prolific writer, and is a regular contributor to ADOI magazine, Indonesia, as well as to Media magazine, Hong Kong.

Brand Experience:

• Allianz Insurance, Bayer (Baygon, Canesten), Daimler-Chrysler (Mercedes Benz), Effem Confectionary and Petcare (Starburst, Whiskas, Pedigree), Energizer Batteries, Indofood Fritolay (Cheetos, Chiki), Mead Johnson (Sustagen), Merck (Evion, Neurobion), P&G (Vicks, Whisper), Philips Audio & Lighting, Sari Ayu, Splash Inc. (Skin White), Sari Husada (SGM), Sharp, Sony Ericsson, Visa International.

The Rest:

• Rajesh’s wife is Indonesian, and they have a daughter who’s a year and three months old and twists him around her little finger.

• When he does manage to disentangle himself, Rajesh can be seen over Puncak, paragliding, or scuba-diving underwater somewhere off one of the islands of Indonesia.

• He is also learning to play the flute, and can now actually play without waking up his daughter.